Team Thrive Athletics Responsive Website Redesign
A website and accompanying app where future clients can learn more about the coaches and and sign up for fitness and nutrition coaching.
Team Thrive Athletics, led by coaches Kristin and Emily, specializes in competitive bodybuilding and physique transformations. They enhance performance through personalized training and nutrition coaching, focusing on holistic lifestyle changes. By offering virtual coaching via their team app, they support clients in overcoming challenges and foster a community of fellow TTA athletes.
Stakeholders: Team Thrive Athletics
Role: UX designer, UX researcher, UI designer, website builder, business guidance
Tools: Paper and pencil, Figma, Wix, Canva, Adobe Photoshop
Team members: Me :)
Project length: forever
Methods used: Competitive analysis, empathy map, affinity map, personas, interviews, UX audit, sketches
Completed: 2024
The Problem
Team Thrive Athletics (TTA), a small business initially relying on word of mouth, found their website lacking clear information about their identity, services, and uniqueness. TTA realized they were fielding a lot of questions from new users (potential clients) who didn’t quite understand who they are or what they did. It became evident that their outdated website needed a refresh to better serve and inform new clients.
Work in Progress.
Work in Progress.
Come back soon for the full case study.